There are people out there that try incredibly hard to achieve a certain ranking. They do everything perfect according to standard search engine algorithm standards. These people have the key term they are going for in their back links, they have the key term in the text, they basically do exactly what should land them a hot spot on the serps.

The problem is…if these people are doing everything so perfectly why aren’t they getting the ranks they want so badly? The answer is search engines are getting smarter and smarter. Their bots know what is going on when a site is 100% perfect. What does this mean then?

This means people that design websites need to design websites for the people that will be surfing them, not the bots that will be spidering them. SE’s take into consideration the amount of time a person stays on your site among other things, so this plays a key role. Think about this the next time you see a joe schmoe site that is ranked better then your ace site. I guarantee you that is why you aren’t pulling the hits while the other site is yanking in cash and visits.